How much is RTO actually costing your brand?
Most founders underestimate RTO impact by 2–3×. The forward shipping. The reverse logistics. The packaging written off. The ad spend that brought a customer who never paid. Plug in your numbers — see the full bill.
This calculator quantifies your current loss only. Want to know what's recoverable? Book a 20-min call and we'll model the recovery against your real numbers.
Pick your closest category:
| Enter your numbers to see the breakdown |
This calculator shows the size of the problem. The recovery — how much of this loss disappears with the right last-mile setup — is specific to your category, geography, and current courier mix. We model it together on a 20-minute call.
Three reads that pair well
with this calculator.
RTO in India: The Founder's Guide
Why India's RTO problem is structural, not solvable by your courier alone — and the 5 levers that actually move it.
Read the guide ↗COD vs Prepaid: Real Numbers
What one percentage point of prepaid shift is actually worth, at your revenue scale. With the math.
Read the math ↗The ₹100 Cr Scaling Trap
Why most Indian D2C brands hit a revenue ceiling — and why RTO is the one variable that decides if you break through.
Read the analysis ↗